Lei Jun oriented toward low-end hardware internet dropping, so that other manufacturers difficult

mobile Internet industry popular saying: who in the world was Cock wire. Like YY voice through a lot of second and third tier cities, like the user to be successful, a red rice LEI tried to break into the low-end mobile phone market.

either from the configuration or price, red rice mobile enough to allow peers to shame. Red rice phone comes with quad-core 1.5GHz processor, 4.7-Inch 720p screen, 8 million back-illuminated camera, the price is only 799 yuan. In a live demonstration, the Leijun Li Zhongguancun online product database with an example, saying that no one thousand machines can do this configuration. 799 yuan price of a publication, on-site noise for a while, the price will undoubtedly make “China Cool UN” other manufacturers “liver quiver.”

in the high-end market is saturated market environment, Samsung, Apple’s new prices are sinking trend. For millet is concerned, has stuck to this moderately priced 2,000 yuan mark, pushed breakdown product, obviously unwise washed up, down is the best choice.

thousands of intelligent machines originated two years ago, with the electronic components prices, the wave of popularity of 3G mobile operators, “China Cool UN” wantonly hard in this market, when the new conference is basically one thousand per machine on. Most domestic manufacturers have tasted the sweetness of domestic manufacturers are now able to take a lot of the top ten in the country seats, and thousand machines a great relationship.

Lenovo 2012 sales of over 18 million smartphone units, thousand machines accounted for Liu Cheng . Lenovo’s market share in the country ranked second only to Samsung.

thousand machines become significant boost impulse market for millet is no exception. Once the millet intervention than the hardest hit in this profitable manufacturers, such as “China cool joint.” With 1999 yuan millet phone to do a precedent, red rice phone products, marketing, channels followed suit, success is very likely.

For many people, second and third tier cities, Millet’s influence has covered unless the purchase cottage phone, you want to buy more chances brand cell phone a choice of red rice. Even as I’m concerned, if parents buy to give intelligent machines, cheap, good experience of red rice will be given priority.

pursue thinking red rice free Internet phone, make other pure hardware manufacturers find it difficult to do. Thousand dollars below the market, the cost is suffocating control of the war, red rice phones make this situation worse.

So we can see that in recent years the tide is cooling thousand machines, everyone in the high-value end of the market to turn. And why millet will contrarian? In the Q & A session I asked this question to the LEI, LEI answered “technical progress.” Meaning that previously wanted to, but out of the new quad-core MTK solution more in line with millet pursuit of high performance, low price product strategy. In fact, this product design and planning began last July, began using domestic dual-core A9 processor architecture, MTK Quad only alternative, later in the MTK Quad righting, if not a change in the middle, red rice phone may be launched sooner.

the selection and move, QQ space cooperation, fully reveal the red rice mobile positioning tier market ambitions. QQ space to move with the user in their respective fields have the highest number of manufacturers in the less developed regions, deeply rooted in their users, these large quantities, but are eager to use cost-effective mobile phone users, mobile phones will become the main red rice purchase .

For the purpose of red rice cell phones, cell phone from millet consistent strategic point of view, access to the user is the primary goal. Millet is essentially an Internet company, rather than hardware design and manufacturing company, its real value lies in MIUI millet and millet painstakingly fan culture. MIUI has been broken ten million monthly revenue, accounting for more than half the game. If the red rice to sell large, you can bring a lot of new MIUI users, these users are willing to spend money on virtual goods. Red Rice introduction of mobile phones, for the promotion of MIUI and millet fan culture is more important than the hardware itself.

Wangchao Wen

attention to science and technology, blood and calm, the ultimate and pure. Trying to do an idealist.

mail

# welcome attention to the love child norm certified public micro-channel number: AppSolution (Micro Signal: appsolution), discover the essence of the new cool application.